Baywatch icon Pamela Anderson has been named as the first global ambassador for haircare brand Biolage.

The announcement coincides with Biolage's rebrand, focusing on sustainability and holistic beauty, and Anderson commented 'Biolage isn’t just about beauty - it’s about care, simplicity, and sustainability... It was always on salon shelves - clean, trustworthy, timeless. But this new chapter feels even more aligned with where I am now. It’s about self care, wellness, and gentle transformation'.